A cosmeceutical brand established by Y.E.T. Inc., y.e.t. stands for "Yes! Enjoy Time." The name is inspired by the brand's philosophy of makeup as an expression of fun and creativity. y.e.t. is represented by three characters named Vicki, Ara and Mingming who collectively represent the brand's youthful audience. All y.e.t. products are manufactured in Korea, including the brand's bestselling Do It Chu Lipstick, Can't C Cushion and Me7 Waterproof Colorful Liner. YesStyle is an authorized retailer of y.e.t..